Rossmann was included among the brands distinguished in the “shopping” category. The commemorative statuettes were awarded on the basis of combined results of an independent consumer survey and votes cast by members of the Brands Council (established by the Superbrands organisation). The distinctions were received by the companies that enjoy popularity and recognition among clients.
In 2015, Rossmann won another two tiles: “Business Superbrands” for the most recognisable brand, and “Superbrands 2014/15” - for the brand that answers best the expectations of clients.